Two Similar Apartments, One Pricing Lesson
The Cheaper One Cost More
Two apartments in the same Park Slope condo building came to market one day apart this spring. Same finishes, same elevator, same gym, same parking garage in the basement. Both two-bedrooms in excellent condition. One went into contract in 23 days. The other took 57. The one that took longer was asking $45,000 less.
Same Building, Different Story
Apartment 1 was listed at $1,295,000. Two bedrooms, two and a half baths, 1,113 square feet on the second floor, facing the rear of the building overlooking the backyard. A deeded parking spot with an EV charger was included in the price. It listed April 14th and was quickly in contract by May 7th.
Apartment 2 was listed at $1,250,000. Two bedrooms, two baths, 1,036 square feet on the fourth floor. A small south-facing balcony, and southwest-facing windows that pour light through the apartment for most of the afternoon. Parking is available to purchase in the same garage, but was not included in the asking price. It listed April 15th and did not go into contract until June 11th.
Apartment 2 has the better floor, the better light, and the lower asking price, but it also has less square footage, one fewer bathroom, and no parking included. Overprice a listing and you lose time. Lose time and you lose money.
Follow the Math
At $1,250,000 for 1,036 square feet, Apartment 2 was asking $1,207 per square foot. Apartment 1, at $1,295,000 for 1,113 square feet with a deeded parking spot included, works out to $1,163 per square foot. But that parking spot is worth at least $150,000 on its own, so Apartment 1's effective asking price for the apartment itself is closer to $1,145,000, or just over $1,028 per square foot.
Against Apartment 2's $1,207, that is nearly $180 per square foot cheaper, for a larger apartment with an extra half bath and parking already settled. Buyers who walked into both units ran this calculation whether they said so or not. The result was not a close call.
What 34 Extra Days Tells You
A seller in contract at day 23 almost certainly had more than one buyer interested. That kind of early momentum does not just feel good, it pays. Multiple buyers competing in the first weeks of a listing is how you achieve asking price or above it. The process moves quickly, the seller stays confident, and the whole thing is over before the stress has time to accumulate.
The other trajectory is less pleasant. A listing that sits begins to acquire a reputation it did not earn. Buyers who find it at week four or five want to know why no one else has moved on it. Agents start to wonder the same thing. The energy that drove that first wave of open house traffic dissipates, and what replaces it is a quieter, more skeptical audience. The seller is no longer hoping to beat the asking price. They are hoping to get close to it, and there is a reasonable chance they will not.
There are carrying costs too. Every additional month a seller holds a unit they intended to sell is money out of pocket, whether in mortgage payments, common charges, or both.
When both apartments close, I will write the follow-up. That is when we find out in actual dollars what this pricing decision cost.
Work With Craig
Fifteen years selling condos, co-ops, and townhouses across Brownstone Brooklyn. I have had this pricing conversation many times. It is a better conversation to have before you list than after.